Author · Mentor · Host of The Long Game
23 years in direct selling — from the field to management.
Helping leaders win the right way.
Author · Mentor · Host of The Long Game
23 years in direct selling — from building teams in the field to directing strategy in management. I help leaders win the right way.
The story behind the strategy — from rejection to management, one principle at a time.
Learn MoreInsights on strategy, team building, ethics, and leadership — for direct selling leaders who think deeper.
Read ArticlesStrategic mentorship for serious, committed leaders who want real transformation — not just motivation.
Get StartedSun Tzu's Art of War for Direct Selling — a strategic playbook 2,500 years in the making. Coming soon.
Learn MoreGen Z has a finely-tuned radar for hype, urgency, and fake scarcity. The old playbook doesn't just fail with them — it repels them. Here's the new approach.
Read ArticleThe industry loves pins, trips, and stage walks — but most recognition doesn't drive behavior. What makes recognition actually work.
Read ArticleYou climb and climb, then flat. The plateau is the most misunderstood phase of a direct selling career — and the 3 structural levers that restart growth.
Read ArticleSocial media was going to 'kill' direct selling. It didn't. Now it's AI. Here's what AI actually changes for direct selling leaders — and what it never will.
Read ArticleEvery long-haul leader hits a stall. The strategic anatomy of a comeback — drawn from leaders I've coached through it.
Read ArticleI wrote a book about applying Sun Tzu to direct selling. Here's the contrarian take: where the 2,500-year-old playbook still works — and where modern terrain breaks it.
Read ArticleYear 1 is excitement. Year 3 is momentum. Year 2 is the wall. Why this specific year tests retention — and how to coach your team through it.
Read Article
On stage at an industry leadership event
Most people in direct selling see it from one side. I've lived both — building teams of thousands from the ground up, and shaping corporate strategy from the inside. That dual perspective is what makes the difference.
Work With MeA new podcast on strategy, leadership, and the long arc of building something that lasts in direct selling.
His strong leadership, strategic thinking, and ability to deliver results are exceptional. His guidance has been invaluable to me. His interpersonal skills and innovative approach make him an essential asset.
A tower of strength and leadership. He has mentored the entire Asia Pacific group of sales. His skill set is nothing short of extraordinary — organised, talented, multi-lingual, and an overall coordinator of organising a team.
His creativity and strategic thinking significantly boosted our marketing efforts and sales. He fostered a collaborative and motivating work environment, empowering his team to reach their full potential.
He possesses a rare ability to foster growth and success by creating an environment that is both supportive and challenging. A person of integrity and unwavering commitment, with an infectious enthusiasm.
A rare blend of insight, empathy, and strategic acumen that sets him apart. His ability to tailor personalized strategies to suit each client's unique needs is a testament to his dedication and proficiency.
He has excellent coaching ability and knows how to motivate his team members. He has warm leadership — always praises and leads by servant leadership, encouraging his team to participate and challenge themselves.
A true professional. He balances a no-nonsense approach with approachability. His leadership and strategic vision have been consistently impressive.
A standout professional in MLM. Mikael's dedication and passion are unparalleled. As a speaker, he captivates everyone — when he speaks, people "tabik"! A top-notch professional and natural leader. No bluff one!
— From LinkedIn recommendations